According to WebSideStory, the service enables businesses to integrate visitor and customer information collected by HitBox real-time Web analytics services (down to the individual browsing sessions) and merge it with online and offline enterprise applications, including customer relationship management (CRM), enterprise resource planning (ERP), business intelligence, sales force automation (SFA) and enterprise marketing automation.
"Some companies continue using traditional Web log-file software for fear of losing their historical data," said Jeff Lunsford, chairman and CEO of WebSideStory. "HitBox Business Integration services provide an elegant migration path to the next generation of Web analytics while preserving the valuable data of the past. In addition, we are delivering data-feed and integration capabilities that will allow HitBox customers to integrate with other important enterprise applications."
HitBox Business Integration services consist of the following:
The company also says that all the data made available through these services is in industry standard formats that can be used in relational databases or data warehouses.
WebSideStory is listed by ASPnews as a Top 20 Service Provider.
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