IBM has announced a definitive agreement to acquire Coremetrics, a leader in web analytics software. According to this news release on PR Newswire, the acquisition will expand IBM's business analytics capabilities by enabling organizations to use a cloud-based delivery model.
"Organizations are increasingly looking for ways to optimize their marketing processes and gain deeper insights into client demands in order to drive brand loyalty by executing more personalized customer interactions. Companies are faced with an increasingly complex set of digital outlets to interact with customers, ranging from websites and mobile applications to e-mail and social media sites. Businesses must continuously focus on enhancing the customer brand experience and respond quickly to marketplace changes to differentiate themselves."