×
We have made updates to our Privacy Policy to reflect the implementation of the General Data Protection Regulation.
PlayPhone Chooses Sybase IQ
 

PlayPhone Chooses Sybase IQ

Friday Feb 26th 2010 by -

The solution will be used to provide PlayPhone with information on its customers and marketing campaigns.

The solution will be used to provide PlayPhone with information on its customers and marketing campaigns.

PlayPhone has chosen Sybase IQ to provide it with information about its customers and marketing campaigns.

"Sybase Professional Services created a proof-of-concept with Sybase IQ running on Red Hat Linux on a commodity server and employing the SAS Business Intelligence Server as its front end," writes TMCnet's David Sims.

"Using Sybase IQ, 'PlayPhone can now meet the customer demands, target customers and plan, execute, monitor and fine-tune marketing campaigns to achieve the best return on its marketing spend,' said Andrew de Rozairo, business development, strategic partners EMEA, Sybase," Sims writes.

Click on the following to read the TMCnet article: PlayPhone EMEA Selects Sybase IQ

Home
Mobile Site | Full Site
Copyright 2018 © QuinStreet Inc. All Rights Reserved