"Predictive analytics provides a form of business intelligence that uses number crunching and statistical analysis to predict future events," writes Computer Weekly's Cliff Saran. "This helps a business to make a decision before something happens. At Shell, the technique will be used to predict likely sites for oil reserves."
"Over the past five years, IBM has spent $10 billion buying business intelligence companies including Cognos and SPSS and has 200 mathematicians at its Watson labs dedicated to predictive analytics," Saran writes.
Click on the following to read the Computer Weekly article: IBM and Shell use data analytics to find more oil and gas