Wendy's International has announced plans to use text analytics software from Clarabridge to analyze the approximately 500,000 customer comments Wendy's receives each year via e-mail, social networks and surveys.
"Clarabridge CEO Sid Banerjee says more IT organizations are turning to text analytics to discover patterns and trends in the same way the business intelligence applications are used to analyze structured data," writes CTO Edge's Mike Vizard.
"The biggest information challenge facing most customers is not discovering new information, but rather whats in the information they already have," Vizard writes. "As businesses become more savvy about the potential information they already have, text analytics is increasingly going to take its place alongside the growing arsenal of data management tools."
Click on the following to read the CTO Edge article: Text Analytics Rises