The California-based casino has deployed SAS' Patron Value Optimization.
San Diego, Calif.-based Valley View Casino has deployed business intelligence and analytics software from SAS.
"Valley View will use SAS for Patron Value Optimization to study how people are using its slot machines plus revenue generated per customer and other data," according to Local Tech Wire.
"Financial terms were not disclosed," the article states. "The casino plans to open a new luxury hotel and event center in November."
Click on the following to read the Local Tech Wire article: California casino bets on business analytics from SAS