The role of business intelligence (BI) is slowly shifting within organizations as social network integration increases the push towards a more interactive approach to BI. This Smart Data Collective report suggests that businesses need to integrate social metrics into business intelligence applications.
"The role of business intelligence (BI) is slowly shifting within organizations. People speak about the transition from traditional uses towards operational or pervasive BI and the fact that as technology advances, the role of BI in general is becoming increasingly valuable within the daily decision making habits of many businesses. In addition, the ability to: 1) integrate social metrics into business intelligence applications, and 2) use social networking concepts within BI frameworks increase the push towards a more interactive and timely approach to BI adoption. Both of these items are complementary to making BI more user friendly and usable ideas that have eluded many organizations for a long time."