Economic Times has a new brief that discusses global branding and corporate marketing. The story shares an interesting story from Infosys. A user on Twitter was asking for a reference on the software major and the marketing team at Infosys traced the post back to the company that the tweeter represented. In no time a business proposal sent and a new client earned.
"'If a person has shown sustained interest but is not a client, we alert the relevant department,' he explains. Apart from generating leads, Jha and his team have also prevented negative chatter on Netville from snowballing into a PR disaster by timely intervention, all thanks to analytics."