According to this SmartData Collective report on social business intelligence, BI and the systems and firms that collect data are headed in a new direction with the inclusion of social media conversations. Today, business intelligence sources are competing with new sources Facebook, Twitter, blogs and other social media platforms.
"Rob Karel, a principal analyst with Forrester Research, says that social media is continually growing as the preferred way large companies are communicating with several audiences customers, partners and shareholders. He indicates these channels are the next big thing to be used in developing business intelligence strategies. They will become another 'source to be mapped and integrated into analytic infrastructure.'"