According to this report on Tech Crunch, marketing analytics company MarketShare Partners has acquired JovianDATA, a marketing and data analytics technology firm. Also noted in the report is that JovianDATAs technology will allow the company to provide its clients with speed and greater data to track and optimize their ongoing marketing campaigns on the fly.
"MarketShare Partners develops software that evaluates the key parts of a companys business, such as macro-economic factors, product innovation, industry and client-specific data as well as brand buzz to help them make better decisions regarding where to spend their marketing, sales and promotional dollars. The companys proprietary technology combines analytics and statistical modeling to give clients a qualitative and quantitative view of effective marketing strategies. Clients include Charles Schwab, Electronic Arts and Mercedes-Benz."