InsideView, a provider of sales and marketing intelligence, has been recently named to leading IT market research and advisory firm IDC's Innovative Software Companies Under $100M to Watch list. According to the company's news release on Live-PR, it was named under the Social Business Solutions category for enterprise social solutions that support the transformation to a social business.
"Companies are increasingly looking at ways to engage the social customer", the IDC report noted. 'With the explosion of the social Web as well as the increasing amount of related online data, there is an opportunity to gain competitive advantage and increase revenue. InsideView is leveraging CRM, business intelligence, SaaS, and online content in a new class of sales intelligence tools.'"