There is no doubt that customer relationship management (CRM) and business intelligence (BI) is creeping into email marketing. This checklist on Fresh Business Thinking offers tips for ensuring CRM-focused email marketing.
"6.Personal details have a price: If you want consumers to divulge the personal information that you require for targeted email campaigns, you need to 'pay' for that by providing something that they perceive as valuable in return.
"7.Gather, store and analyse data: CRM is the essence of intelligent email marketing. It requires that as much information as possible about the consumer is gathered, stored, analysed and used to enhance messages."