Integrated media intelligence solution provider VMS was recently selected by the Boston Celtics to provide media monitoring and analytics services. According to this Market Watch news release, the Celtics are one of many professional sports franchises that use VMS's platform to track information about their organizations -- from broadcast, print, radio, or social media such as blogs, Twitter and Facebook.
"VMS's Media Monitoring and Analytics service provides customers with reports from all 210 of the nation's broadcast markets. It allows clients to enjoy the level of detail they need, from simple text transcripts to QuickView videos of broadcast excerpts in near real time. The privately held company offers platforms such as VMS InSight 3(TM) that provide users with unique data mining and visualization tools, and enhanced content search features, ensuring they can easily and efficiently manage, analyze, and understand data from all media types VMS delivers, including the Internet, print, radio, social media such as Facebook and Twitter."