There is more to business intelligence (BI) and business analytics (BA) than just gathering the data and analyzing it. This CIO Insight article suggests that CIOs need to start maximizing the value of data throughout the enterprise and look for solutions that can bring their companies to 'next-level' business performance.
"Traditionally, BI/BA tools have been used to target a specific campaign, market segment or other niche. But the current push is to incorporate BI/BA into the day-to-day operations of an organization so that its routinely applied at all levels. This means that the BI/BA process must be collaborative across the enterprise, says John Lucker, principal at Deloitte Consulting.
"'CIOs should look for ways to actively participate in the process,' he says. They must team with business groups to find new ways to do things and new approaches for analysis. They should look for new tools to make things easier or possible, and new external data sets to augment institutional data.' This collaborative approach is already delivering ROI for the Cincinnati Zoo, which implemented a business analytics system tied to its POS."