IBM is hoping for another gee-whiz moment with a new computer system, the "Jeopardy!"-playing Watson, reports WSJ online. According to the news story the a business purpose behind the publicity stunt makes a big bet on business analytics. People can watch the TV show and see what analytics really is.
"Nearly 14 years ago, International Business Machines Corp. showed off the power of supercomputing when the company's Deep Blue computer beat chess champion Garry Kasparov at his own game. Now, IBM is hoping for another gee-whiz moment with a new computer system, the 'Jeopardy!'-playing Watson.
"And, once again, there is a business purpose behind the publicity. IBM Chief Executive Samuel J. Palmisano is making a big bet on a field called business analytics, which involves using software to mine huge volumes of data to help executives make decisions."