IBM (NYSE: IBM) has recently announced new software and the creation of a consulting practice dedicated to the emerging category of smarter Commerce. As noted in this report on PR Newswire, the focus is on helping companies swiftly adapt to rising customer demands in today's digitally transformed marketplace.
"The Smarter Commerce consulting practice extends IBM's leadership and investments in business analytics and optimization. The new software and services offerings, supported by global sales and marketing resources, will address the spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the era of mobile and social networks.
"IBM estimates the Smarter Commerce market opportunity at $70 billion, driven by demand from clients that must bring new levels of automation to marketing, customer engagement and sales, as well as core processes for production, fulfillment and service for much more immediate responses to changes in markets and buying trends.
"IBM's Smarter Commerce initiatives draw on its market-leading WebSphere Commerce platform and a $2.5 billion investment in on-premise and cloud-based software from IBM's acquisitions of Sterling Commerce, Unica and Coremetrics."