Incorta Raises $15M to Expand Real-Time Analytics

Wednesday Sep 20th 2017 by Sean Michael Kerner
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Startup aims to help make it easier for organizations to build real-time data analytics applications.

Real-time analytics platform vendor startup Incorta announced on Sept.19 that it has raised an additional $15 million in funding. The company had previously raised $10 million in May 2016.

The new round of funding was led by Kleiner Perkins and included the participation of GV. Total funding to date for Incorta stands at $27.37 million.

The core technology that Incorta builds is a platform than enables developers to rapidly build analytics applications, without the need to first have a large data warehouse deployment. Incorta calls its key innovation the Direct Data Mapping Engine, which enables organization to pull in large complex business data in real-time for analysis.

With typical data analytics there is a need for ETL (Extract, Transform and Load) data processes that can be time consuming. Incorta makes use of multiple open-source technologies in order to build its stack.

On the data load and schema detection site it uses the Apache Parquet and Spark projects. For analytics Apache Drill and open-source Presto distributed SQL query engine are used. For the data visualization Incorta supports multiple options including Tableau and MicroStrategy.

"The response to our Direct Data Mapping technology launched in March far exceeds our initial expectations," Osama Elkady, co-founder and chief executive officer of Incorta, said in a statement. "We’re signing new customers at a record rate, while existing Fortune 500 customers are expanding their implementations and re-signing seven-figure contracts with us.”

Sean Michael Kerner is a senior editor at EnterpriseAppsToday and InternetNews.com. Follow him on Twitter @TechJournalist.

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