Earlier this month, SAS CEO and co-founder Jim Goodnight disclosed that sales were up 5 percent this year. SAS Chief Marketing Officer Jim Davis backed up Goodnight's figures and upped the ante by saying the company's "new sales growth rate is solid double-digit--far from the five percent Jim quoted for total revenue."
This week, SAS extended its Predictive Analytics Suite and entered into a partnership agreement with New Marketing Labs, a digital marketing, strategy planning and social community engagement firm. SAS added a new statistical desktop offering, JMP Pro, Enterprise Miner and Model Manager to its predictive analytics software, reports Computer Business Review.
The company's new partnership with New Marketing Labs will see the two firms collaborate to develop case studies to demonstrate the bottom-line value of social media analytics for enterprise-level companies, plan and promote joint social media conferences in the U.S. and overseas, and cooperate on the development and marketing of enterprise social media product and service offerings, according to Benzinga.com.