With Lipstream's technology, InstantService says this will allow businesses to quickly respond to customer queries as well as proactively engage consumers in online conversations. They say the combined communications solution allows consumers to automatically place a call to a call center by clicking a button on a website.
"As companies continue to push their business online they are looking for creative ways to find customers and retain them," said Matt Jones, president and CEO of Lipstream. "Lipstream responded to this need by adding the Web Callback feature to our real-time voice service and partnering with customer conscious service providers like InstantService."
As part of the real-time voice launch, InstantService says it is offering a 30-day free trial of its VoIP services to new customers. The company says it enables companies to conduct text-based chat sessions and push topical content to customers in real-time. InstantService.com technology is delivered over the Internet via the ASP model.
"Customer care is essential to running a successful e-business and Lipstream's real-time voice was the next logical addition for us," said Mike Lande, CEO of InstantService. "We chose Lipstream because of its superior voice quality and ease of integration. Lipstream also has a proven track record for improving customer close rates and building brand loyalty, which is exactly what we were looking for."