Aktana, a startup that used to be called IncentAlign, is introducing new software designed to help field sales forces make better decisions. The Collective Intelligence Suite for Field Sales, which is accessible from iPads or Android tablets, uses a sales suggestion engine to deliver timely and context-aware recommendations on which prospects to visit, which products to pitch, which messages to use, and how to effectively coordinate with other channel activity.
According to Aktana, which recently closed its series A funding, its new name is derived from the words “actionable” and “analytics." Its clients include Fortune 500 companies in the pharmaceutical, telecommunications, financial services, and high tech industries.
“Sifting through and making sense of myriad considerations such as stage in the sales cycle, seasonal priorities, promotional campaigns, call cadence, competitor strategies, and evolving customer trends can be a complex and exhausting task,” said David Ehrlich, Aktana's CEO. “The Aktana system delivers contextual, targeted, specific recommendations to sales reps based on sales strategies and relevant experiences in a way that maximizes the rep’s time and talent.”
The company last month was selected by the JMP Securities investment bank for inclusion on its “Hot 100: The Best Privately Held Software Companies” list.