GoldMine 6.5 provides small to medium-sized businesses (SMBs) with a CRM solution that scales from one user to larger user groups, while still allowing organizations to manage customer relationships in a way that best suits their business processes.
Whether an organization follows a business-to-consumer (B2C), business-to-business (B2B), or what FrontRange calls the B2A business model small businesses that sell to customers that are individuals and/or companies the seamless migration capabilities between GoldMine solutions allows for flexibility as the company grows.
For small e-tailers, GoldMine's organizational tools can help business owners focus on selling and building customer relationships, while simultaneously keeping track of business.
According to recent report from the Aberdeen Group, the SMB segment has emerged as one of the most hotly contested markets in today's CRM industry.
The report reveals that service providers such as Siebel Systems, IBM Global Services, SAP, Accenture, PeopleSoft, and others, have saturated the enterprise market with CRM solutions. Consequently, these industrial strength CRM providers are focusing on building their sales channels to reach the SMB market.
But GoldMine is focusing on taking market share from other CRM players in the SMB marketplace. The new release is particularly adept at siphoning data off from ACT!, and Microsoft Excel and Outlook users who are ready to upgrade from basic contact management to a business-focused, team-based solution. GoldMine 6.5 automatically detects these applications, prompting the conversion of existing contact data to GoldMine. The program also includes an improved "Instant Sync" option that enables remote users on a network to automatically synchronize and remain up-to-date with contact and calendar information.
"Our focus is to provide customers with a CRM solution that not only offers greater efficiencies to help them better meet their business objectives, but one that provides customer relationship continuity from small business to the distributed enterprise," said Michael McCloskey, FrontRange Solutions chief executive officer.
Form and Function
At the heart of GoldMine 6.5 is the drive to provide products that are built as a "best fit" solution for SMBs solutions that work seamlessly with new complementary products and services. Other new features in GoldMine 6.5 include:
- Enhanced opportunity management including new opportunity management wizard, and new search and tracking capabilities.
- Record Types using a centralized configuration tool to create, manage, and work with an unlimited variety of custom business entities to reflect business models.
- Productivity functions such as at-a-glance list of past activities and auto-fill options to copy data with just a click, and control of details regarding material and projects.
- Newly redesigned, easy-to-use and centralized Reports Center.
- Free/busy scheduling capabilities for both users and contacts extends relationship management capability beyond the users of GoldMine to include prospects, customers, vendors or partners.
- Improved usability enhancements including auto-scrolling, navigation and drag and drop graphical abilities.
Complementary services and products include E-learning to assist users in getting started with GoldMine. Also included is iGoldMine, the Web enabled solution that allows users to access their client and prospect information over the Web from anywhere, at any time.
Pricing and Availability
GoldMine 6.5 is available now and can be purchased through a network of over 1,000 FrontRange Solutions partners, as well as several retail, catalog and on-line stores. Pricing starts at $199 for GoldMine 6.5.
FrontRange provides CRM services to more than 1.2 million GoldMine users that span 70 different industries, including insurance, real estate, government, financial and legal. With more than 90 percent of enhancements and new features driven by customer and end-users, FrontRange continues deliver high-quality products and services by engaging customer and partner feedback.
Adapted from SmallBusinessComputing.com.