StrongMail to Integrate with SAP CRM

Friday Feb 26th 2010 by EnterpriseAppsToday.com Staff
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The combined solution will help companies identify the most influential customers in their CRM database to target their e-mail marketing campaigns.

The combined solution will help companies identify the most influential customers in their CRM database to target their e-mail marketing campaigns.

StrongMail has announced that its StrongMail Message Studio e-mail marketing solution is being integrated with SAP CRM, with general availability of the integrated solution anticipated on March 8.

"By integrating StrongMail’s Message Studio email marketing tool into the SAP CRM suite, customers will be able to take advantage of enterprise-grade email marketing capabilities previously only available as an add-on product," writes Computer Business Review's Janine Milne.

"With StrongMail onboard, marketers can easily identify the most influential and profitable customers in their CRM database to target their e-mail campaigns," Milne writes. "They can choose from web analytics data, buying patterns or other behaviours to trigger these campaigns. Message Studio also enables them to measure the ROI of individual campaigns and conversion rates."

"The solution will provide more flexibility to our customers to leverage powerful e-mail delivery tools from StrongMail to execute their high-volume campaigns using the rich customer data from SAP CRM," says Jujhar Singh, SAP's senior vice president of CRM product management. "The flexibility, usability and scalability of StrongMail's solution will further extend the value of our CRM offering with enterprise-grade e-mail marketing capabilities."

Click on the following to read the Computer Business Review article: StrongMail brings email campaign strength to SAP

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