SalesFUSION has introduced Version 1.1 of its Microsoft CRM Marketing Accelerator, which embeds demand generation functionality into Microsoft Dynamics CRM.
"Among the noteworthy features of the Microsoft CRM Marketing Accelerator are web visitor tracking and web analytics, advanced B2B e-mail marketing and the ability to build and display Web forms, landing pages, and surveys," writes TMCnet's Divya Narain. "The solution also boasts full multi-channel marketing campaign management functionality."
"The enhancement attempts to incorporate feedback from its user base and from Microsoft directly," Narain writes. "The most important enhancement in the new version is the embedded tab navigation provided at the lead and contact records in both premise and online versions. Using this feature, a sales user can access the complete lead lifecycle history till the point of initial sales contact. It is also possible for sales users to view Web visit history, e-mail response history, and access responses to all questions answered in forms or surveys."
"I'm fully confident our SalesFUSION Dynamics Marketing Accelerator is the most feature-rich and comprehensive integration of any marketing automation solution provider in the market," says SalesFUSION executive vice president of marketing and sales Kevin Miller. "We've made it our goal to be the number-one demand generation solution for Microsoft Dynamics CRM and I believe Version 1.1 cements that position for us in the market."
Click on the following to read the TMCnet article: SalesFUSION Unveils New Version of Microsoft CRM Marketing Accelerator