Enterprise application software as a service (SaaS) is growing fast, according to Gartner, and customer relationship management (CRM) applications are at the heart of that growth. In fact, SaaS sales already account for a quarter of the CRM market. IT Channel Planet has the scoop.
Global sales of software-as-a-service (SaaS) in the enterprise application segment will jump more than 14 percent to $8.5 billion this year when compared with the $7.5 billion generated in 2009, a spike attributed largely to the business communitys growing endorsement of cloud computing, according to data compiled by researcher Gartner Inc.
The researcher said that it expects worldwide SaaS sales in markets such as project and portfolio management (PPM), content, communications and collaboration (CCC), and customer relationship management (CRM) will grow steadily — albeit at varied rates — based on increasing customer demand and the suitability of certain applications.
As a business platform, off-premise software is shedding the security and availability barriers that have hindered its widespread adoption, latching onto the coattails of an impending upswing in the wider cloud computing market, the researcher said.
Gartner regards SaaS as one variation of cloud computing, consisting of the application layer of the overall cloud architectural stack. The researcher estimates that up to three-fourths of current SaaS delivery revenue could be regarded as a cloud service, and, by 2014, that figure might grow to 90 percent.
For the full article, see Global SaaS Enterprise Application Sales to Exceed $8.5 Billion in 2010 at IT Channel Planet.Follow eCRMguide on Twitter