Salesforce Chatter, Microsoft Dynamics CRM 2011 and data privacy issues were among the year's biggest stories.
Salesforce.com's (NYSE: CRM) Chatter collaboration service and Microsoft's (NASDAQ: MSFT) Dynamics CRM 2011 beta were two of the biggest product developments in the customer relationship management (CRM) market this year, so not surprisingly, they dominated the list of the most-read stories on eCRM Guide this year.
Where there's data — and CRM systems are loaded with data just waiting to be mined — data privacy issues tend to be close behind, so data privacy was also well represented on this year's list.
Without further ado, these were the most-read articles on eCRM Guide this year.
Perhaps it's not surprising that SugarCRM wound up at the top of the list of most-read stories this year, as the company claims to be the fastest-growing CRM vendor, with greater than 50 percent customer growth this year, and reportedly is fast approaching $100 million in annual revenue. With an "open core" approach combining open source and proprietary software, SugarCRM claims a significant pricing advantage over big rivals like Salesforce, SAP and Oracle.
With astonishing growth
— three-quarters of Salesforce CRM users adopted the free Chatter service within six months of its launch — Salesforce.com seems to have designs on becoming an enterprise social networking company.
Microsoft has set an ambitious goal of outgrowing online CRM leader Salesforce in 2011. We can certainly attest to the interest in Microsoft's latest CRM release, which will formally launch next month
While any harm caused by online targeting and data mining is a subject of some debate, there's no denying that there's a great deal of interest in data privacy issues.
Despite the recession of 2007-2009 being declared officially over, CRM buyers appear to remain price conscious, judging by the interest in open source CRM this year.
What better article for a CRM website than an overview of the top players in the market?
With CRM fronting many an ERP
deployment, interest in these critical enterprise applications remains as strong as ever.
Rounding out the list is more of the same: Microsoft CRM, Salesforce Chatter and data privacy all made the list twice this year.
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