Customer relationship management (CRM) software is a must-have for companies that want to keep in touch with their clients. According to this article on The Washington Post the most compelling CRM products live in the cloud. Some of the cloud-based CRM options best suited to smaller organizations are free and inexpensive cloud CRM systems.
"If you've never tried a CRM system before, your best bet is begin by experimenting with a free or low-cost cloud tool, says James E. Gaskin, a small-business technology consultant. 'Play around with them for a while to find out what you like and don't like. Then, when you're ready, you can start adding more users and data to the system or switch to another one, if the free tool doesn't meet your needs.'"