Last week Gartner unveiled the 'Magic Quadrant for Social CRM' report. The report is a collaborative effort by eight CRM analysts and evaluates the market and ranks the leading social CRM vendors according to vision and ability to execute. According to this story on Destination CRM, Gartner Research Director Adam Sarner said that the research firm began with a list of 140 vendors, all offering some elements of social CRM. Gartner whittled that list down to 20.
"Here's Gartner's break-down of the market:
"Leaders: Vendors falling in this space have software that benefits both the company and the consumer. 'Leaders' software convinces users that they will get something valuable by participating in a conversation or community,' the report states, 'Leaders' offerings demonstrate support for multiple CRM processes, not just one domain, and have substantial revenue coming specifically from their social CRM offerings.'"