GIA has announced the announced the release of global market report on Sales Force Automation (SFA) Software. According to the market research company, the global market for Sales Force Automation (SFA) Software is projected to exceed $16 billion by 2015. Also mentioned in this PR Web news release is that mobile SFA applications lead the charge for SFA applications in enterprises. Mobile SFA has emerged as the second most popular application segment in the mobile enterprise application market preceded only by wireless e-mail.
"Despite the economic downturn, SFA market continues to witness encouraging growth as companies find the application as an effective solution to remain competitive in tighter markets. SFA revenues are anticipated to witness exponential growth momentum in the near future spurred by the demand for real time sale decisions and as organizations of all sizes focus on effectively utilizing a diversified and mobile sales force as they expand their geographic footprint and struggle to stay competitive."