Yield Software has announced that it has completed the integration of Yield Web Marketing Suite with Salesforce.com (CRM). As a result, the Yield Web Marketing Suite is now available on the AppExchange, the cloud computing marketplace at Salesforce.com. As noted in this Business Wire news release, the Yield Web Marketing Suite enables any advertiser to launch and manage search marketing campaigns, complete with integrated reporting, while reaping the benefits of lower costs of acquisition, improved conversion rates and increased profitability.
"Salesforce.com Integration: Launch, manage and optimize search marketing campaigns alongside other marketing initiatives in a unified Salesforce.com dashboard. Improve the performance of pay-per-click campaigns, keywords, ads and landing pages to most effectively drive sales and revenue.
"'We are very excited about the addition of Yield Software's market-leading Yield Web Marketing Suite to the AppExchange,' said Brett Queener, Executive Vice President of Products at Salesforce.com. 'Salesforce.com customers can now easily and effectively utilize search engine marketing to drive lead generation and customer acquisition.'"