Navigators Software Pvt. Ltd. has launched Engage CRM, its flagship web-based CRM product. As reported in this news release on Add PR, Engage CRM blends CRM capabilities with social networking and Web2.0 technologies , allowing users to interact with each other and get real time updates on various activities connected within the CRM itself.
"Over the span of few years, Social Media has emerged as a powerful force that voice people's opinions about almost everything under the sun. Social media users research about companies, discuss about their products and services and also get peer recommendations and reviews. Companies realize this and have decided to include social media marketing as a key tool in their branding strategy. Companies increased their social media participation to reach out to their customers. Social CRM makes this process a lot easier; it enables users to manage multiple social profiles at one go. They accumulate customer responses via the social media and social networking profiles, generate responses and communicate your message back to them. The path between listening to your customer and communicating your opinion involves a chain of processes ranging from accumulating the interactions from social profiles, maintaining records about history of transactions with a particular customer, making analysis of the tastes and preferences and responding accordingly. Engage CRM caters you with just that. This social CRM provides you a platform where you manage your customer profile and provide exact, tailor made solutions very quickly."