Eloqua has announced the availability of Eloqua Discover for Salesforce.com with Salesforce Chatter integration on AppExchange 2. As noted by the company in its news release, the Salesforce Chatter integration within Eloqua Discover for Salesforce.com provides sales teams the ability to easily and quickly track prospect activities while engaging in real-time communication through feeds.
"Eloqua Discover for Salesforce.com is designed to help sales teams identify, prioritize, track, and convert the most active and interested prospects and accounts. The application interprets a prospects unique interests and then enables the sales team to identify which prospects are most likely to make purchases based on these interests. With the applications built-in 'Track' functionality, users have the option to use Chatter to track all of their key prospects, giving them updates on significant actions such as form submissions, e-mail click-throughs, and website visits directly into their main Chatter feed. This additional real-time prospect insight allows sales to target the right prospect at the right time."