Infor CRM Epiphany Data Advisor acts as an adjunct to a companys CRM system to help cleanse customer data. As reported on Managing Automation, the standalone module is primarily a tool to automate the collection, aggregation, and cleansing of customer data. The Data Advisor software can then federate that optimized customer data to Infor CRM, non-Infor CRM applications, and other enterprise applications such as ERP.
"The Data Advisor software is the second in a series of Advisor products from Infor. The first, Infor CRM Epiphany E-mail Advisor, aims to add intelligence to a companys e-mail outreach campaigns.
"'By coupling Data Advisor with E-Mail Advisor,' Infor said in a statement, 'companies gain the added ability to send e-mails in high volumes that, when opened, immediately adapt and show content tailored to user preferences, providing the most relevant offers for improved receptiveness and greater results.'"