InsideView says its rapidly expanding partner program has reached new heights. In this recent MarketWire news release, the company claims that more than 50 partners now represent its leading sales intelligence solution designed to provide value in several key areas: increased sales productivity, higher win rates and rapid CRM adoption.
"Buyers are smarter than ever before and have access to a wealth of information about products and services. To be effective, salespeople need to be smarter too -- and engage their prospects in relevant, meaningful and timely dialog. To do this credibly, salespeople need to understand the important business issues affecting their prospects and know the right time to engage in a conversation that earns their trust.
"Trust is the new social currency. Even B2B buyers are most influenced by people they know -- their peers and people like them. Salespeople that understand how to use social media and sales intelligence to effectively build trust and credibility are more successful than those that do not. InsideView makes it easy by aggregating traditional business information with rich social profiles and extensive social networks -- pushed inside CRM. Salespeople save time and gain relevant, real-time insight to dramatically increase their chances of making a meaningful connection and ultimately closing a sale."