While the power of Salesforce (NYSE: CRM) is known to be a good choice for for sales and service functionality, this Software Advice report looks at Salesforce.com as a marketing automation solution and discusses who should consider Salesforce.com's marketing application and who should look elsewhere.
"If youre looking for customer relationship management (CRM) software, Salesforce.com is an obvious go-to for sales and service functionality. When it comes to marketing automation, however, should the 800-pound gorilla of CRM make your shortlist?
"Many buyers will evaluate Salesforce.com because the marketing application is bundled with their Sales Cloud 2 product. Youve got to love a free app. However, marketing automation specialists, like Eloqua, Marketo and Pardot, provide features that enable far more sophisticated marketing strategies. So, who should consider Salesforce.coms marketing application? Who should look elsewhere?"