Now that Microsoft Microsoft (NASDAQ: MSFT) has formally rolled out Microsoft Dynamics CRM 2011 we see customer relationship management (CRM) strategy in the cloud starting to take shape. As noted in this report on IT Business Edge, not only has Microsoft finally fixed troubling issues related to Microsoft Outlook integration, its also starting to finally mobilize its ecosystem of partners in the cloud.
"That ecosystem includes partners such as Avanade, which today rolled out a partner relationship management service on top of its implementation of Microsoft Dynamics CRM 2011. In the next few months, Avanade, a joint venture between Microsoft and Accenture, will also roll out a more enterprise-class version of Microsoft Dynamics CRM that will feature tighter business process integration and social media tools, says Joe Basile, Avanade CRM solution manager.
"As Microsoft gets its cloud computing strategy in place, it will stand in sharp contrast to the way Salesforce.com operates. In the case of Salesforce.com, there is only one source for the companys software that runs on a couple of data centers managed by Salesforce.com."