"Customer Relationship Management continues to be one of the fastest growing and most dynamic software markets today," said Christopher Fletcher, Vice President of Aberdeen's CRM practice. "CRM accounted for more than $10 billion in software, platform, and systems integration investments in 2000, and Aberdeen is projecting a total CRM market of more than $22 billion by 2003. Aberdeen's research indicates that CRM technologies are considered a top investment priority by `C-level' executives across a wide range of industries."
CRM@Aberdeen covers five research topics: CRM Market Trends; Customer Service; Demand Chain Management -- including Partner Relationship Management, B-to-B and B-to-C Sales Automation, and e-Sales; Marketing Automation and e-Marketing; and application service providers -- including ASP hosting services and ASP-based CRM. Moreover, in 2001, CRM@Aberdeen will conduct in-depth surveys on the following topics:
*CRM 2001: Financial Outlook and Key Market Developments
*Partner Relationship Management and Demand Chain Management
*One-to-One Marketing and e-Promotion
*B-to-B and B-to-C Sales
CRM@Aberdeen provides valuable insights for independent software vendors (ISVs) delivering CRM technologies and services; systems integrators developing new initiatives focusing on CRM; traditional enterprises seeking to leverage multiple CRM channels as an integral component of their corporate business plans; and equity research and venture capital analysts who invest in CRM and customer-facing technologies. For more information, e-mail CRM@aberdeen.com or visit www.aberdeen.com.
Founded in 1988, Aberdeen Group provides research and market strategy advice to the IT supplier community. Steeped in technology and armed with end-user field research, Aberdeen focuses on answering clients' critical business and technology questions in the context of the Internet economy and across the product life cycle. Headquartered in Boston, Massachusetts, Aberdeen Group has research centers in Palo Alto, California; Ft. Collins, Colorado; and Amsterdam, the Netherlands. Aberdeen is located on the Web at www.aberdeen.com.