Braun says it will also assume the role of integrator for Delano's analytic applications for e-marketing and e-service.
"As one of the few consulting companies focusing exclusively on analytics within the customer relationship management market, Braun Consulting is very well positioned to provide Delano with the knowledge and client insight to further shape our existing analytic platform and applications," said John Foresi, president and CEO of Delano. "In addition to adding another strategic distribution channel for our solution, our relationship with Braun Consulting will enable Delano to leverage their extensive domain expertise in analytics and CRM to deliver comprehensive applications that not only position us as a leader in very rapidly growing markets but also allow us to set the benchmark by which other analytical CRM applications are measured."
In January 2001, Delano will launch Discovery Marketing, an e-marketing application that leverages analytical algorithms to create an organization's online marketing campaigns and measure its effectiveness. Braun provided management and consulting services on the project.
"We are pleased to be working with Delano, one of the only companies to deliver solutions that integrate analytic, collaborative and operational CRM applications," said Steven Braun, president and CEO of Braun Consulting. "Our relationship with Delano enables us to offer solutions to our new and existing Fortune 1000 clients that will enable them to better leverage the Internet as a robust channel for marketing and customer service, further increasing opportunities for growth and return on investment."