SITEL says that SITEL India will provide customer care and technical support from India to English-speaking customers in the United States, the United Kingdom and other English-speaking countries. The company says it will provide these services initially using e-mail and Internet-based chat solutions to clients of both SITEL and Tata.
Phil Clough, CEO of SITEL said, "We are extremely pleased with the completion of the joint venture. We look forward to providing high-quality eCRM services to our clients who choose this very competitive service solution for their English speaking customers."
Mr. Sudhir Deoras, Managing Director of Tata International Ltd, the international business arm of the Tata Group, said, "We are also happy with the completion of the joint venture. This venture will be all about customer service and the combination of SITEL and Tata assures the best service possible for our clients."