The companies say the alliance brings Customer Relationship Management High Velocity Marketing featuring simplified, seamless integration of real-time, SAS-based modeling and scoring onto a single CRM platform. They say Matrix will be offering its DataLodgic marketing automation suite, while Urban Science will be providing its GainSmarts data mining software and expertise. The companies claim this will provide clients with a complete marketing automation solution from the customer analytics to the customer touch-points.
The allied technologies will be targeted at Fortune 500 companies that are implementing database marketing initiatives in both consumer and business markets and will be available to both existing and new customers of both Matrix and Urban Science.
"Customer Relationship Management has become a business necessity," said Rick DeMartini, CEO of Matrix. "Companies today need to plan marketing strategies and tactics with a thorough understanding of consumers' needs and desires. Matrix and Urban Science combined give them the tools to dynamically analyze and react to customers' needs while efficiently planning, managing and measuring ROI in marketing campaigns."