The conference will be managed and produced by Penton Media in strategic partnership with Freedom Technology Media Group. Penton says the four-day conference takes a comprehensive look at the newest eCRM strategies, processes, technologies and culture, targeting thousands of executives in charge of integrating Internet-based CRM, SFA, and marketing automation applications with datamarts, corporate intranets and legacy systems.
"A recent Harvard University study revealed that most businesses lose half their customers within five years," said Jill Campbell, Group Show Director, eCRM. "Given the high cost of acquiring new customers, businesses have discovered the importance of implementing CRM to ensure that their customers stay put, and eCRM Spring 2001 will provide business leaders with the latest strategies, tools and technologies."
Penton claims eCRM features presentations from the industry's top executives. The keynote speaker, Tom Siebel, Chairman and CEO, Siebel Systems, Inc., will be speaking Thursday, March 15, at 9 o'clock. The eCRM Exhibit Hall will offer attendees a chance to see, test and compare hundreds of Internet-based products, services and solutions, including: Sales Force Automation Hardware, Web Enabled Selling/e-Commerce, Data Mining/Warehousing, Customer Interaction Center, Mass Customization and Personalization, according to Penton.
Detailed information can be found online at www.ecrmexpo.com.