"By incorporating a vertical focus on finance and telecommunications into our overall program, we are leveraging the New York City location and offering more relevant content to the attendees," said Liz Crawford, group show director for Advanstar Communications. "These 'early adopters' are the top prospects for many CRM vendors who will be exhibiting at the event."
The event will also feature a CRM strategies conference track to appeal to a broader audience, according to Advanstar. Tom Brokaw, the broadcaster known for his in-depth analysis of the day's economic, social and political issues, will give the keynote address and will offer his unique insight into the current and future state of the media.
Advanstar says, with 3,000 expected attendees and 75 exhibitors, CRM Solutions New York is for sales, marketing, IT, Operations and Customer Support executives tasked with implementing a CRM initiative. Chaired by Knowledge Capital Group, the conference will feature case studies and consulting from DLJ, The Home Depot, Sabre, Charles Schwab, Fleet Bank, Qwest, Verizon, and others. Event sponsors are Aspect Communications, Kana, and PeopleSoft.
Exhibiting companies include providers of customer enablement technologies, e-business solutions, Internet customer service, sales force automation, Web-based marketing and sales, and system integrators. According to Advanstar, attendees are top level executives from across the enterprise from the retail, finance, banking, and manufacturing industries.
For more information go to www.crmexpo.com.