TouchScape Scores Touchdown

Thursday May 3rd 2001 by Robyn Greenspan
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The San Francisco Giants will be utilizing the customized e-mail marketing and relationship management solutions of TouchScape Corp. in an effort to increase loyalty and sales among their fans and customer base.

The San Francisco Giants will be utilizing the customized e-mail marketing and relationship management solutions of TouchScape Corp. in an effort to increase loyalty and sales among their fans and customer base.

TouchScape's affordable Web-hosted solutions are quickly implemented and will connect the Giants to their Pacific Bell Giants Rewards Club members via targeted e-mail, online registration and database management. When members register online they will be able to receive reward program information and promotional messages, track rewards points and monitor game attendance. Additionally, specialized promotions based on accumulated information can be offered to Rewards Club members using TouchScape's new list segmentation functions.

"Being able to register their attendance online really lets us know who is attending the games and who our most loyal fans are. We'll definitely be offering them more and more appreciation programs in the future," said Giants' Director of Interactive Marketing Jerry Drobny. "In the first week the registration center was live we had about 4,000 fans register themselves," said Drobny.

Phoenix-based TouchScape empowers Web sites with full-circle inbound and outbound customer communications via Application Service Provider (ASP). Solutions can be installed in days instead of months and doesn't require expensive hardware, software, or IT investments.

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