Mix-and-Match CRM

Wednesday Aug 1st 2001 by EnterpriseAppsToday.com Staff
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Quaero SpringBoardSM, an outsourcing service from Quaero, allows companies to create a customized CRM program while avoiding large infrastructure investments.

By eCRMGuide.com Staff

Quaero SpringBoardSM, an outsourcing customer relationship management (CRM) service from Quaero, ensures flexibility for marketing and technology executives when implementing their CRM strategies. The outsourcing service was exclusively designed to implement strategic customer communication services while avoiding large infrastructure investments.

Quaero SpringBoard allows clients to outsource all or part of their CRM programs, with access to Quaero's technology and specialists. The program can be defined and developed to suit a company's specific needs, creating a customized strategy. Services conducted on-site at Quaero include: customer database management; customer profiling and analysis; campaign design and implementation; campaign execution and response measurement; hosted Web site customer data tracking; customer segmentation and predictive modeling; Web-based reporting; analytics/data mining; data cleansing and householding; demographic and other data overlays.

"Quaero is steadfast in continuously introducing innovative services that are designed to address the needs of today's customer-centric corporations. We're developing smart CRM strategies and executing them well," remarked Dr. Naras Eechambadi, founder and CEO, Quaero. "We developed Quaero SpringBoard in response to the needs of several of our existing clients and prospects and are excited to offer a broader range of solutions in this growing market."

Quaero provides CRM services and infrastructures that translate customer data into marketing programs. Customers include priceline.com, LendingTree.com, SciQuest.com and The Limited, Inc.

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