LiveHive Inc., a startup that provides software for sales professionals, today launched Insights 2.0, a product that provides detailed, real-time information on which communications are being well received by prospects.
The update to LiveHive’s CRM analytics platform marks the debut of three new features:
- The Opportunity Ranking, a predictive benchmarking tool that ranks leads based on their analyzed engagement activity, assesses prospect behavior and shows sales professionals who is most likely to buy based on their interactions.
- The Sales Coverage Insight feature creates maps that show which prospects are engaging, where and from which social network, link or email address.
- Using PowerPoint Insights, sales professionals can drag and drop a PowerPoint presentation into LiveHive, share it with a prospect and immediately see which slides have been viewed and for how long.
"How businesses sell is fundamentally shifting and the demand for inside sales professionals has spiked over 50 percent above last year," said LauraLee Lilyquist, VP of Marketing at LiveHive, in a statement. "Today, customers do their own product research and don’t touch sales departments until they’re nearly 60 percent of the way through the sales process. Sales teams require tools to help them adapt to the self-informing customer, and LiveHive aims to be a multi-functional and insightful sales solution for them."
According to the company, the LiveHive platform helps fill a gap between traditional marketing automation and CRM. LiveHive also has collaboration and content organization capabilities.
LiveHive offers a 30-day free trial of the software and three levels of paid plans: $35 per month for a single user, $125 per month for up to five users, and $495 per month for up to 25 users.
Founded in 2011, San Jose, Calif.-based LiveHive has raised $4.7 million in funding from private investors and Acero Capital.