Sailthru, a provider of automated marketing solutions, has raised $20 million in a Series C financing round led by Scale Venture Partners. The company plans to use the capital to add to its global sales, engineering and marketing teams.
ScaleVP’s Rob Theis has joined Sailthru’s board of directors. Sailthru joins ScaleVP’s portfolio that currently includes other software-as-a-service (SaaS) and cloud companies such as ExactTarget, Omniture, HubSpot and Vitrue.
Other investors participating in the round included Benchmark, RRE, DFJ Gotham, AOL Ventures and Occam Partners. Sailthru has raised $28 million in previous rounds of funding including $1 million seed funding in 2010, $8 million Series A funding in 2011 and $19 million Series B funding last February.
Sailthru's software is built on a Big Data foundation and helps clients achieve revenue optimization by taking dynamic, real-time actions based on what will drive engagement for each individual consumer. It hopes to capitalize on the growing market for software that can create a "moment of opportunity" for companies.
Sailthru has been having a good year. It more than doubled its 2012 revenue and added companies such as Mashable, Rent the Runway, Acumen Brands and Khan Academy to its client roster.
"The past year has been one of extraordinary growth for Sailthru and with this investment from ScaleVP we’ll continue solving the challenges facing brands as they seek to provide personalized multi-channel consumer experiences. ScaleVP is known for investing in companies that are moving Big Data to the cloud and disruptive SaaS players positioned for industry leadership. Their support validates our leadership and the differentiation of Sailthru Smart Data in the market," said Neil Capel, Sailthru's CEO and founder.
Sailthru's latest product is Sailthru Mobile, a mobile application that the company says can help companies track the interests and behaviors of consumers across devices to personalize and improve the customer experience. It facilitates offering targeted advertising campaigns through push notifications, SMS alerts and e-commerce stores optimized for tablets.