While retailers are investing in technology designed to facilitate omni-channel marketing strategies, many are struggling to deliver on them, due largely to the fact that customer data is contained in multiple silos throughout an organization.
Splice Machine, provider of a Hadoop relational database management system (RDBMS), is joining forces with RedPoint Global, a provider of data management and digital marketing solutions, in an effort to help retailers and other companies break down their data silos.
Splice Machine’s Hadoop RDBMS has been integrated and certified on RedPoint’s Convergent Marketing Platform to create a new solution for marketers that features cost-efficient database scale-out and the ability to create unified customer profiles based on information drawn from a variety of structured and unstructured data sources including social, mobile, click streams and website behaviors.
It works with any existing Hadoop deployment, including those on the popular Cloudera, MapR and Hortonworks distributions, according to the two companies.
"Together with RedPoint, we are giving companies the ability to harvest data to dynamically create 360-degree views of their customers, and communicate relevant offers and messages that engage and delight customers across all touch points in real time," said Monte Zweben, co-founder and of CEO, Splice Machine, in a statement.
"Our clients are successful because we put data at the center of all their efforts to understand and connect with their customers in whatever context and time required," said Dale Renner, founder and CEO of RedPoint Global, in a statement. "We are excited to work with Splice Machine to build a powerful, affordable and scalable platform that brings our vision to more and more marketers.”