Integrating PaySimple, Remer explained, is an easy, straightforward process. No HTML experience is necessary, nor is any technical expertise. Instead of printing and mailing invoices and processing incoming checks or credit card payments every billing cycle, the dog walker, for instance, could spend a few minutes setting up a payment page and be finished. Remer estimated that creating buttons could take as little as 15 seconds on a new site. PaySimple is an on-demand system that PaySimple hosts, so there's no software retailers have to install. PaySimple implementation is a three-step process that usually takes a relatively short amount of time to complete. First, an ACH/merchant account application is submitted. After approval, customer databases are uploaded and any necessary customization occurs. Finally, staff is trained, most often with a half-hour phone call. All data is encrypted for storage using 256-bit certificates (compliant with 128-bit encryption) and SSLs. Fees vary, but set up is generally about $200 and there are monthly maintenance fees of $20 to $30. PaySimple can also save small online business owners time and money: Paperless invoicing reduces paper, postage and printing costs. More Options for Tough Times
In today's tightening economy, PaySimple gives consumers options. Especially for service-based companies that have historically collected payments via checks, Remer said that PaySimple can help e-tailers with their cash flows. He noted that a church that used PaySimple as an option for parishioners to submit offerings saw a four-fold increase in donations, mostly likely because of the ability to set up recurring payments. Sally Marek Curran is a frequent contributor to ECommerce-Guide.com.
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