Gartner says Master Data Management (MDM) is a fast-growing software market that has 'continued to exhibit double-digit growth, even through the worst of the global recession.' This IT Business Edge report looks at Gartner's predictions and discusses the financial issues with MDM.
"Gartner predicts that there will be a unified MDM approach in the near future; although, it's unclear whether they mean multi-domain MDM or consolidation through mergers and acquisition, or both. But, in Gartner's opinion, we're there not yet. In fact, Gartner refuses to dignify multi-domain MDM with its own magic quadrant. In a Destination CRM article about the most recent MDM report the Magic Quadrant for Master Data Management of Customer Data John Radcliffe, research vice president at Gartner and author of the report, said the Massachusetts-based research firm believes the aggregate MDM market is still 'premature.'"