CDC Invests in Marketbright SaaS Marketing Automation

Wednesday Apr 14th 2010 by EnterpriseAppsToday.com Staff
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CDC Software has agreed to develop a strategic relationship with Marketbright to resell each other's products, including Marketbright's SaaS marketing automation solution.

CDC Software Corporation plans to resell Marketbright's cloud-based SaaS marketing automation solutions, and will also sell the Marketbright connector tool for CDC Pivotal CRM implementations under a new strategic investment deal. It is also expected that Marketbright may eventually serve as an OEM and reseller for CDC Respond, a complaint management system and other CDC solutions.


"CDC Software Corporation, a global provider of enterprise software applications and services, today announced it has agreed to make a strategic investment in Marketbright, an on-demand software-as-as-service (SaaS) marketing automation company. In addition, CDC Software has agreed to develop a strategic relationship with Marketbright whereby both companies are expected to resell each other's solutions and potentially expand the relationship into other strategic activities. The strategic investment in, and the formation of the strategic relationship with, Marketbright, are subject to legal review and the negotiation and execution of definitive documentation.

"CDC Software has agreed to develop a strategic relationship with Marketbright whereby both companies are expected to resell each other's solutions, mainly Marketbright's SaaS marketing automation solutions.

"CDC Software and Marketbright may also expand their relationship such that Marketbright may eventually serve as an OEM and reseller for CDC Respond, a complaint management system, CDC eCommerce, an on-demand e-Commerce platform for retailers and brand manufacturers, and CDC gomembers, SaaS enterprise solutions for not-for-profit, while CDC Software will sell the Marketbright connector tool for CDC Pivotal CRM implementations."

Read the Full Story at cdcsoftware.com

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