Unica Corporation is offering a new version of its enterprise interactive marketing suite. According to the company's press release on Market Wire, new release features in Unica Enterprise are designed to help marketers both improve social media marketing and integrate social media efforts into a cross-channel marketing program.
"The new release features capabilities that help marketers both improve social media marketing and integrate social media efforts into a cross-channel marketing program. Specifically, Unica enables marketers to increase awareness of their customers' and prospects' social media involvement and extend marketing messages into social media channels.
"'We consider social media an increasingly important component of our marketing mix, as is true of so many marketers these days,' said Rick Reich, senior manager, Social Media & Technologies, Citrix. 'Unica's efforts to help marketers improve their social media marketing efforts are well invested. The ability to measure ROI from social media through our web analytics solution, Unica NetInsight, is critical to our success, and we are interested to see Unica's other new capabilities with regard to social media marketing.'"